Yasekwa ngoJulayi 2020, i-Okalvia yinto entsha yendalo ye-zero-calorie yeshukela eqaliswe nguWuHan HuaSweet Co., Ltd.
Ukuthobela umgaqo "wokuxhuma abantu kunye nendlela yokuphila yendalo kunye nezinzileyo kunye nencasa emnandi yeekhalori ze-0", iqela eliphambili le-Okalvia likhokelwa nguJames R. Knerr, ingcali egunyazisiweyo kwintsimi ye-sweeteners yezempilo yehlabathi, kunye neengcali. kunye noogqirha abavela kwiziko lophando lwasekhaya, kunye nengqokelela yezixhobo zeR&D iinjineli, iingcali zesondlo, ulawulo lwentengiso kunye nabanye abasebenzi.
Ukusebenzisa iziphumo zophando olusikelelwe kunye netekhnoloji yokuvubela ephucukileyo, kukhethwe izixhobo zendalo ezikumgangatho ophezulu wehlabathi, ukwenza isizukulwana esitsha seswekile ye-zero-calorie yendalo kubathengi.
Bamalunga nezigidi ezingama-90 abantu baseTshayina batyebe kakhulu ngo-2019, ngokwengxelo yeLancet, ijenali yezonyango yaseBritane. Kwakulo nyaka, idatha ekhutshwe yi-International Diabetes Federation (IDF) ibonise ukuba kukho malunga nezigidi ezingama-463 zeswekile. izigulane ehlabathini phakathi kweminyaka engama-20 kunye ne-79 ubudala, kunye nenani labaguli abanesifo seswekile e-China bafikelele kwi-147 yezigidi, bebeka kuqala emhlabeni.
Ingxelo ye-WHO, ethi, Fiscal Policies for Improving Diet and Preventing Non-Communicable Diseases, ichaza ngokucacileyo ukuba “ukusetyenziswa kwerhafu ukuze kulawulwe isiselo esinxilisayo esineswekile kunokunciphisa ukutyeba nesifo seswekile esibangelwa kukutya iswekile ngokugqithiseleyo”
Amazwe amaninzi, kuquka i-US kunye neYurophu, azise irhafu yeswekile.
Ngokomzekelo, eMexico, elinye lamazwe anezinga eliphezulu lokutyeba nesifo seswekile, irhafu kwiziselo ezineswekile ngo-2014 inyuse amaxabiso okuthengisa nge-10%.Kunyaka emva kokuphunyezwa kwerhafu, ukuthengiswa kweziselo ezinoshukela kwehle nge-6%.
Ukulawulwa kwe-Hypoglycemic kuye kwaba yinto yehlabathi jikelele, kodwa ulwazi lwasekhaya lokulawulwa kwe-hypoglycemic kunye nokulawulwa kwekhalori kusekho kwinqanaba lokuqala.
Ngokusungulwa kwemigaqo-nkqubo efana ne "I-Cuts Three, iMithetho emithathu" kunye ne "Healthy China 2019-2030", kukhuthazwa ukuba i-sugar intake yemihla ngemihla ayifanele ibe ngaphezu kwe-25g, kodwa ngokwenene, i-sugar yemihla ngemihla yaseTshayina. umntu ungaphezulu kwe-50g.Siyaqonda ukuba kungxamisekile ukuba abantu baseTshayina banciphise iswekile, kwaye kufuneka sigxininise kwi-sugar substitute enempilo ukwenza iintsapho zaseTshayina zidle iswekile enempilo kwaye enokwethenjelwa.
Ngokwezibalo ze-China Statistical Yearbook, ukusetyenziswa kweswekile ngonyaka eTshayina malunga neetoni zezigidi ezili-16, kwaye ukusetyenziswa ngokuthe ngqo kweswekile ziitoni ezi-5 zezigidi.Isakhiwo sokusetyenziswa kweswekile sikwishishini lokutya, elibalelwa kwi-64%, kubandakanywa ukubhaka ngesandla (40%), iziselo esele zilungiselelwe (12%), kunye nokupheka okuphekiweyo (12%), kunye neeakhawunti zokusetyenziswa ngokuthe ngqo kwi-36. %.
Ngokuphuculwa kwemigangatho yokuphila yabantu kunye nokusukela ubomi obunempilo, kunye nemfundo kunye nokuthandwa kokunciphisa iswekile kunye nokulawulwa kweswekile phakathi kwabathengi, imboniselo yeswekile iya kuba yimarike yolwandle oluluhlaza kunye nenqanaba le-100 yeebhiliyoni ezisekwe kwiswekile. ukusetyenziswa kwimiboniso static yangoku.
Ngapha koko, akukho mveliso yeswekile ebambeleyo eTshayina, kodwa bambalwa kakhulu abathathi-nxaxheba kwiimarike ngokweemveliso kunye neempawu.
Njengokuqala kwe-C-end yendalo ebambela iswekile uphawu phantsi kobunkokeli bezisombululo zencasa eswiti kushishino lokutya nesiselo, i-Okalvia ifuna ngokwenene ukubamba amathuba oshishino kunye nokutshintsha iimfuno zabathengi, kodwa ithathele uxanduva loluntu lokuhlakulela imarike yabathengi. kunye nemikhwa yabathengi.
Injongo ye-Okalvia kukwenza "ukwenza iintsapho zaseTshayina zitye iswekile enempilo kwaye ekhuselekileyo", kwaye umbono kukuba "ube luphawu oluphambili lweswekile ye-zero-calorie eChina".
I-Okalvia isebenzisa indibaniselwano yeemodeli zeshishini kwi-intanethi kunye ne-offline.Ngelixa usebenzisana netiyi yobisi lwe-chain, iivenkile ze-boutique eziphezulu kunye nezinye iivenkile ezincinci ze-B kunye nokutyhila uphawu, sikwasebenzisana ne-Web celebrity KOL, amaqonga eendaba, iivenkile ze-intanethi kunye nezinye. Iimalike ze-C-end ukwenza ugunyaziso olugunyazisiweyo kunye nokukhuthaza uphawu.
Iqonga kwi-terminal ye-C ihambelana ne-B terminal encinci engaxhunyiwe kwi-intanethi, ivumela i-OKALVIA ukuba ingene kubomi bemihla ngemihla yabathengi ukusuka kubathengisi kwaye igxininise ngakumbi i-brand impression.
Ngemodeli yeshishini elinjalo, sinokubakhokela abantu baseTshayina ukuba baphuhlise indlela yokutya esempilweni, baphakamise ingqalelo yabo kumbono wokutya okuneswekile ephantsi, ukukhuthaza ukuqondwa kwemfuno, kunye nokudala ngokubanzi iswekile ekumgangatho ophezulu wendalo eyi-zero-calorie ehlangabezana neemfuno. yabantu baseTshayina.
Okwangoku, iimveliso zika-Okalvia zibandakanya ipakethe yosapho (500G), ipakethe yokwabelana (100G), kunye nepakethe ephathekayo (1G * 40), eya kuqaliswa kwiiplatifti ezahlukeneyo ze-e-commerce ngo-Epreli.
Ixesha lokuposa: Nov-05-2022